Privacy Policy

The data controller responsible for your personal data is DeftNtact Technologies Pvt. Ltd. Contact: privacy@knownowerp.com

We collect the following categories of personal data:

• Identity data: name, job title, company name
• Contact data: email address, phone number
• Account data: login credentials, preferences, settings
• Usage data: pages visited, features used, session duration, IP address, browser type
• Business data: inventory records, sales data, procurement data you input into the platform
• Communication data: messages you send us via contact forms, demo requests, or email

We process your personal data on the following legal bases:

• Contract performance: to provide our services to you
• Legitimate interests: to improve our platform, prevent fraud, and communicate relevant updates
• Legal obligation: to comply with applicable laws and regulations
• Consent: for marketing communications and non-essential cookies — you may withdraw consent at any time

• To provide, operate, and maintain the Know-Now platform
• To process demo requests and onboard new customers
• To send transactional emails (account updates, invoices)
• To send marketing communications (only with your consent)
• To analyse usage patterns and improve our product
• To comply with legal obligations

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Account data is retained for the duration of your subscription plus 2 years. Enquiry and demo-request data is retained for 24 months from your last contact with us. Your cookie consent record is retained for 6 months, after which we ask again. You may request deletion at any time (see Your Rights below).

We do not sell your personal data. We may share it with:

• Service providers: cloud hosting (AWS / Azure), analytics, and email delivery (Azure Communication Services, which delivers our contact and demo-request emails) — under data processing agreements
• Professional advisors: lawyers, auditors — under confidentiality obligations
• Authorities: when required by law or court order

All third-party processors are GDPR-compliant and bound by Data Processing Agreements (DPAs).

If we transfer your data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place — for example, Standard Contractual Clauses approved by the European Commission.

We set no non-essential cookies until you allow them. When you first visit, a banner lets you accept all, reject everything non-essential, or choose per category. You can change or withdraw your choice at any time via "Cookie Settings" in the footer.

• Strictly necessary: kn_consent stores your cookie choice (6 months); NEXT_LOCALE remembers your chosen language (12 months). These are required for the site to work as you asked and cannot be switched off.
• Analytics: help us understand which pages are read and where visitors struggle. Set only with your consent.
• Marketing: used to measure campaigns and show relevant content on other platforms. Set only with your consent.

Under GDPR, you have the following rights:

• Right of access: request a copy of your personal data
• Right to rectification: correct inaccurate data
• Right to erasure: request deletion of your data (the "right to be forgotten")
• Right to restriction: limit how we process your data
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: withdraw consent at any time, as easily as it was given
• Rights related to automated decision-making: not be subject to solely automated decisions with significant effects

To exercise any of these rights, email us at privacy@knownowerp.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority — for example the Garante per la protezione dei dati personali in Italy, or the Agencia Española de Protección de Datos in Spain.

We implement industry-standard technical and organisational measures to protect your data, including encryption in transit (TLS) and at rest, access controls, and regular security audits.

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a prominent notice on our platform. Continued use after changes constitutes acceptance.

For any privacy-related questions or requests: privacy@knownowerp.com — DeftNtact Technologies Pvt. Ltd.